Branding your site with your custom images
Your company logo is a powerful visual tool that identifies your company at a glance. Adding your logo and other custom images to the header of your Web site creates a more polished and professional look that your customers will appreciate. Check out these quick tips for customizing your logo and uploading it to your site. Need imagery to get started? Find free logos and art from LogoYes and Punchstock.

Making the most of Web site reports
Reports are a great way to get information about your Web site and your customers. They make it easy to track how many people are visiting your site, what pages they are looking at, how they found your site, and much more. You can use these reports to improve your Web site, and to discover new potential customer bases. Find out how you can put Web site reports to work for you. For more insight, watch a video demo on converting customers.

Once you learn from your reports which keywords and search engines are driving traffic to your site, use that information to inform your search advertising. Give it a try with free online ads from WebVisible and AdReady.

Quick Tip: Adding customer data from online forms into Contact Manager
Microsoft Office Live Small Business features are designed to work together. Here’s an example: When a customer fills out the Contact Us module on your Web page, you can have their information added to your Contact Manager database automatically. Here’s how you do it:

1. In Page Manager, next to your Contact Us page, or on a page where you’ve added a Contact Us module, click Edit.
2. Click the border of the module to select it.
3. Right-click and then select Properties from the menu.
4. In the Change the Contact Us delivery settings box, select Add contacts as new leads in Contact Manager.
5. Click OK and save your page changes.

Once you have Contact Manager populated with customers, you can use it to send direct mail campaigns by exporting the data to a file. Give it a try with this special direct mail offer from Pitney Bowes. Even print your own postage from Stamps with $25 free credit.