Archive for the ‘PPC’ Category

BidVertiser Free $20 Advertising Credit

If you have a website and want to promote it then sign up BidVertiser today and get $20 in free advertising. This is just another way of getting your website name out there and driving sales/leads to your website. Become an advertiser with BidVertiser today.

Advertisers

Create and place your text ads on thousands of relevant websites Run your ad on our pay per click advertising network and start receiving new targeted and easy-to-convert prospects in less than 10 minutes:

1. Browse our categorized directory of websites
2. Select the appropriate ones for your business
3. Set your desired geographic targeting
4. Create your text-ad
5. Set budget and capping
6. Your ad is up and running

Special Offer: New advertisers get $20.00 in FREE clicks!


If you want to make money you can monetize your website or blog with BidVertiser with their web publisher program.

Web Publishers

Make money from your Website or Blog - get paid for every click!
Join BidVertiser now and we will turn your advertising space into cash!

Simply display the BidVertiser text ads on your website and let advertisers bid against each other!

We will always display the highest bidders to maximize your revenue so you will make more money!

New! BidVertiser Ads For Feeds - Now you can also make money from your feeds!

Ways to Help Improve Your Rank and Lower Your Cost-Per-Click

Basics on Quality Index and Ad Copy

Your ad quality, which is based in part on how frequently people click on your ads relative to your competitors, matters a lot. High-quality ads can receive higher ranking on the search results page at a possibly lower cost-per-click. On the other hand, poor-quality ads can cost you more and are most likely not attracting customers. So it’s critical to write good ad copy that will help improve the quality of your ad and help you get more clicks.

Monitoring and Maintaining Your Quality Index
In your account, ad quality is represented by your quality index. You will see the quality index shown as one to five bars—the more bars an ad has, the higher its quality. Monitoring your ads’ quality indices, which are displayed on the Ad Group details page, can help you figure out which ads need more work.

Writing Effective Ad Copy
Well-written ads get the attention of your customers and may improve your click-through rate (CTR) and ad quality. Here are some tips for writing great ads:

  • Be clear and precise - Write ads that are clear, concise, honest and, of course, grammatically correct. Don’t over-hype your business.
  • Use your keywords in your ad - Use the Insert Keyword function, available when you create a new ad or edit an existing one, to automatically insert your keyword in your ad. Keywords in your title or description help your customers recognize that your ad matches their search.
  • What’s in it for your customers? - Be specific as to how your service or product can benefit your customer.
  • Include a call-to-action - Words like “Buy Now” in your ad may encourage customers to click. If you have a specific offer, make sure you state it.
  • Set yourself apart - Let people know how you’re different from your competitors—free shipping, a money-back guarantee, many years in business and so on—and give them a reason to click your ad instead.

Find out which Ads Work Best
Make sure you use ad testing, also known as A/B testing, to test multiple ads. When you create more than one ad in an ad group, our system will automatically display the higher performing ads more frequently in search results. With different ad copy, you can see which ads attract the most customers.

Get the inside scoop! Yahoo’s Smart Start Guide for new advertisers can assist you as you manage your search marketing account. The guide also includes tips and best practices to help you spend wisely.

Are You Bidding on the Right Keywords?

Understanding Keywords

Keywords are the foundation of your search marketing account and help lead customers to your website. The keywords you select can have an impact on future traffic and sales.

Here are some guidelines for choosing keywords:

1.) Look for keywords on your own web site.
Think like a customer and pick the words that your customers might be searching on to find you.

2.) Use one of our keyword suggestion tools.
Click the “Add Keywords” link in your account for helpful suggestions. This feature provides three easy options that can help you generate keyword ideas: “Quick Add,” “Choose from List” and “Research Keywords.”

3.) Think about keywords that attract customers at each stage of the buying cycle.
The buying cycle has three major phases: research, shopping and purchase. The closer someone is to buying, the more specific your keywords should be. For example, customers may search for “guitar” during research, “Fender guitar” while shopping, and “American Standard Fender Telecaster guitar” when they’re ready to purchase.

4.) Pick a mix of broad and specific keywords.
Keep in mind that using more generic keywords, like “guitar,” can cause you to go through your budget and may not lead to sales as often, but can be helpful for driving traffic from prospective customers who are in the research phase. Selecting more specific keywords may deliver fewer clicks, but they may be more likely to result in sales.

DirectCPV is giving you $50 FREE to promote your site with New Contextual Technology

DirectCPV Opens Category Targeting with New Contextual Pop System

DirectCPV Opens Category Targeting with New Contextual Pop System
Tuesday May 5, 2009, 3:22 pm EDT

IRVINE, CA – DirectCPV ( www.DirectCPV.com ) has launched a brand new category targeting system designed to allow advertisers to target specific traffic categories with contextual ads. With over 2 milloini opt-in users, this type of targeting will increase the reach for advertisers. As consumers become increasingly resistant to advertising, only the best targeted ads with well matched consumers will continue to be productive.

“With DirectCPV, our clients can target ads with unsurpassed accuracy and get region-specific or international traffic, dramatically increasing conversion ratios and ROI on ad buys. It really is the most targeted type of contextual traffic that you can purchase on the internet today,” said Theng Kuoch, VP of Strategic Partnerships at DirectCPV. “Opening up our contextual pop system to include category specific traffic targeting in addition to URL and keyword bidding makes our platform a unique method for marketers to reach exactly the audience they seek to monetize.”

The advanced CPV bidding system allows marketers to access consumers at a starting auction bid price of only $0.004 for Run of Network Ads and allows even more targeted bids by URL, Keyword or Category starting at $0.01 USD on a CPV basis. When you factor in the savings you get from working with a dedicated support team of experts who help you get the best results from each ad buy, streamline your ad spending and fine-tune your marketing campaigns, working with DirectCPV becomes an even more obvious bargain for advertisers.

DirectCPV has developed a new keyword caching technology and a proprietary category matching system designed to maximize the benefits of using the new contextual popup system. The power of the DirectCPV comes from the fact that it utilizes a pool of opt-in consumers and provides them with ads for products they are already interested in finding out more about.

For more information about DirectCPV and the revolutionary Targeted Contextual Advertising system, please visit www.DirectCPV.com.

Get $50 Free By Entering Coupon ADTECHSF50

Advertiser Sign up

Remember the Good old days of Search Engine Advertising?

The days of being able to bid for search engine ad placements for spots 1,2,3,4,ect. are over. I miss the days when they showed you who was first and what bid it would take to be #1. You could bid for the spots. Now its just 1.1, 1.9,..blah blah they just try to bleed you out to be #1 by paying way more per click then normal.

It used to be like this:

Remember the Good old days of Search Engine Advertising?

Then all you had to do was raise you bid to $1.99 and you would be in the first spot. It was fun, simple, and easy.

Which do you prefer Google or Yahoo for search marketing? I like yahoo because in my experience the keyword bids have been cheaper. Its just been so tough lately trying to knock out the spam, crap sites that just click on ads to make money. I have tried Microsoft AdCenter but had problems with them in the past (When they where in beta stage) and lost a lot of money. But thats another story found here.

Choose the Right Keywords

To begin, I have to say that Search Engines are just like another area in this business (Link lists, TGPs, Pic Post, etc.), whatever area you choose, you have to learn as much as you can about it and then keep trying until you master it. So if you are completely new to Search Engines and don’t know nothing about the way they work, I recommend you to go to Search Engine Watch and read every article explaining how Search Engines work. But after reading about Search Engines you may be a little insecure about what are the right keywords to use.

To find all the related keywords to your main keyword, go to Google and do a search. You will get a list of all the keywords related to the word or words you wrote. At the results page you will see that the number on the left sorts the terms returned from higher to lower. Those are the number of times a search for that specific keyword was done on Google Search. Now you have a list of terms related to your main keyword, so how can you choose the best ones for you? If you are a newbie to Search Engines, you should try to stay away from the top terms and go down to the less searched terms, why? Because those top terms are searched a lot of times and you will find a lot of competition (real good competition) if you try to create pages with good ranking for them.

As a newbie to Search Engines you need to feel like you are having success in what you are doing or you may get disappointed and give up.

If you go for the less searched keywords you have more chances to get good rankings, very good rankings and your confidence will grow up and you will stay working with SEs.

Another tip is that you should select the keywords with at least three words in it because is easier to get good rankings with larger phrases than with short phrases, for example, to get a good ranking for one word: “affiliate” takes a lot of experience while getting good rankings for “mastering affiliate marketing” is much easier. It is true that larger terms get fewer searches but we are trying to balance some hits with good rankings while you build confidence in what you are doing.

The last tip is: it is easier if you go with less general terms. I mean, going for “affiliate” related terms is going to take more hard work than going for “unmastered affiliate” related terms. If you search in Yahoo for “affiliate” you will find 150,000 results while a search for “unmastered affiliate” returns about 12,500 results. The less competition you will have, the easier for you.

Source: Web O is an author over at WebOverDrive.com

9 Tips for Organizing Your PPC Campaigns

9 Tips for Organizing Your PPC Campaigns

9 Tips for Organizing Your PPC Campaigns
Click Here to download the free How-To Guide

In the online marketing world, pay-per-click (PPC) campaigns put real cash on the line. Get sloppy and you could end up spending a boatload of money with little to show for it.

The importance of staying on top of your PPC campaigns cannot be overstated. Get nine tips to optimize your PPC results and tame the Google Beast In this free guide.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:

  • Understand the Google AdWords structure
  • Organize campaigns around specific concepts
  • Separate campaigns for content and search networks
  • Separate campaigns for fat head and long tail keywords
  • Filter Campaign Summary by Network
  • Organize ad groups around keywords
  • Use the “Sculpture Method” to get your campaign under control
  • Conduct controlled experiments
  • Use Lyris HQ PPC Management

Download the free How-To Guide now >>

9 Tips for Organizing Your PPC Campaigns

The importance of staying on top of your PPC campaigns cannot be overstated. Get nine tips to optimize your PPC results and tame the Google Beast In this free guide.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:

  • Understand the Google AdWords structure
  • Organize campaigns around specific concepts
  • Separate campaigns for content and search networks
  • Separate campaigns for fat head and long tail keywords
  • Filter Campaign Summary by Network
  • Organize ad groups around keywords
  • Use the “Sculpture Method” to get your campaign under control
  • Conduct controlled experiments
  • Use Lyris HQ PPC Management

Download the free How-To Guide now >>

Bidding Basics

Figuring out how to set the right bid for your business can be tough. If your bids are too high, you may reach your daily spending limit much faster than you planned. If you set your bid too low, your ad may not get enough clicks.

But don’t panic: We have some best practices to share. Specifically, when setting your bids, we recommend that you…

1.) Consider your daily spending limit.

  • Make sure that your bids will not deplete your daily spending limit in just a few clicks.
  • Example: If you have a $3 daily spending limit, don’t set your bids at $1 or more.
  • Think about the number of keywords that you are bidding on—remember, they share the same account daily spending limits.

2.) Test the waters.

  • Start with low bids, watch your account to see what’s working for you, and adjust.
  • Remember that it takes time (and patience) to figure out the bid amounts that will generate your desired click volume.
  • Consider the value of each keyword. Different keywords have different values—for you and the marketplace.
  • Example: A plasma TV is worth more than a TV remote control, so those keywords might warrant very different bids.
  • Is a keyword generic or very specific? Specific “niche” keywords can often attract very engaged search users at a low cost.

 

Tips

  • Your bid is the maximum amount that you are willing to pay for a click.
  • Your cost-per-click (CPC) is the actual amount you pay for a click, and may be lower than your bid.
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