Archive for December, 2008
Sandisk Holiday Sales
Hello everybody,
If you are like me, you work on multiple computers and it sometimes gets hard transferring all your data back and forth. A few months ago I bought the xx and the transfer speeds where incredible. Good news is that Sandisk is having a special holiday sale where you can get the 4GB free after rebate. I bought the 8GB models which are only $9.62 after rebate.
Sandisk 4GB Extreme III Compact Flash Card
SANDISK 4GB SD Extreme III Memory Card
Mail-in Rebate: Buy one card, get $10 back. Buy two cards, get $30 back. Buy 3 cards, get $60 back.
Sandisk 8GB CF EXTREME III MEMORY CARD
Sandisk Extreme III SDHC 8GB Memory Card
Mail-in Rebate: Buy one card, get $15 back. Buy two cards, get $35 back. Buy 3 cards, get $70 back.
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$10 off any $75 purchase at Abe’s of Maine. Use code LOYALTY10 on any products and save.
$10 Off for all our friends! Use coupon code FRIEND10 for $10 off any order of $75 or more.
Basics on Budgeting
Remember that you can set your own budget, so you are in control of how much you spend each month—and you can adjust it at any time. Here are three things to consider when you set your budget:
1 Your Daily Spending Limit
- You can set daily spending limits—the amount you want to spend each day—for your entire account and for each campaign (if you wish). You can estimate your monthly budget to be approximately 30 times your account’s daily spending limit. If you reach your daily spending limit, your ads may stop displaying for the rest of the day and you will be notified with an alert.
2 Account Limit vs. Campaign Limit
- Although you can set your daily spending limit at both the campaign and account levels, the system generally won’t spend more than your account limit*. So make sure your account limit is high enough to cover what you want to spend on all of your campaigns put together.
- Keep in mind that if you add keywords and campaigns, you may want to consider increasing your account daily spending limit, so that you can get the amount of clicks you want for each campaign. If you go over your daily spending limit, your ads may stop showing for the day.
3 How Much Should I Spend?
- There’s really no definitive answer. Like most advertisers, you may start by picking an amount you can afford and see how well it performs over time.
- Don’t spread yourself too thin—pick your most profitable products or services to start with, and focus your budget on them. Start small and expand as appropriate.
- It’s important to look at how often your clicks are turning into sales, and keep it in mind when adjusting your budget. This concept of calculating your return on investment (ROI) or cost per acquisition (CPA) takes a little bit of effort, but the work pays off when you’re spending wisely.
Copyright © 2008 Yahoo!, Inc. All rights reserved.
Ways to Help Improve Your Rank and Lower Your Cost-Per-Click
Basics on Quality Index and Ad Copy
Your ad quality, which is based in part on how frequently people click on your ads relative to your competitors, matters a lot. High-quality ads can receive higher ranking on the search results page at a possibly lower cost-per-click. On the other hand, poor-quality ads can cost you more and are most likely not attracting customers. So it’s critical to write good ad copy that will help improve the quality of your ad and help you get more clicks.
Monitoring and Maintaining Your Quality Index
In your account, ad quality is represented by your quality index. You will see the quality index shown as one to five bars—the more bars an ad has, the higher its quality. Monitoring your ads’ quality indices, which are displayed on the Ad Group details page, can help you figure out which ads need more work.
Writing Effective Ad Copy
Well-written ads get the attention of your customers and may improve your click-through rate (CTR) and ad quality. Here are some tips for writing great ads:
| • | Be clear and precise - Write ads that are clear, concise, honest and, of course, grammatically correct. Don’t over-hype your business. |
| • | Use your keywords in your ad - Use the Insert Keyword function, available when you create a new ad or edit an existing one, to automatically insert your keyword in your ad. Keywords in your title or description help your customers recognize that your ad matches their search. |
| • | What’s in it for your customers? - Be specific as to how your service or product can benefit your customer. |
| • | Include a call-to-action - Words like “Buy Now” in your ad may encourage customers to click. If you have a specific offer, make sure you state it. |
| • | Set yourself apart - Let people know how you’re different from your competitors—free shipping, a money-back guarantee, many years in business and so on—and give them a reason to click your ad instead. |
Find out which Ads Work Best
Make sure you use ad testing, also known as A/B testing, to test multiple ads. When you create more than one ad in an ad group, our system will automatically display the higher performing ads more frequently in search results. With different ad copy, you can see which ads attract the most customers.
Copyright © 2008 Yahoo!, Inc. All rights reserved.
Tips to Boost Business
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Bidding Basics
Figuring out how to set the right bid for your business can be tough. If your bids are too high, you may reach your daily spending limit much faster than you planned. If you set your bid too low, your ad may not get enough clicks.
But don’t panic: We have some best practices to share. Specifically, when setting your bids, we recommend that you…
1.) Consider your daily spending limit.
- Make sure that your bids will not deplete your daily spending limit in just a few clicks.
- Example: If you have a $3 daily spending limit, don’t set your bids at $1 or more.
- Think about the number of keywords that you are bidding on—remember, they share the same account daily spending limits.
2.) Test the waters.
- Start with low bids, watch your account to see what’s working for you, and adjust.
- Remember that it takes time (and patience) to figure out the bid amounts that will generate your desired click volume.
- Consider the value of each keyword. Different keywords have different values—for you and the marketplace.
- Example: A plasma TV is worth more than a TV remote control, so those keywords might warrant very different bids.
- Is a keyword generic or very specific? Specific “niche” keywords can often attract very engaged search users at a low cost.
- Your bid is the maximum amount that you are willing to pay for a click.
- Your cost-per-click (CPC) is the actual amount you pay for a click, and may be lower than your bid.
Manage Affiliate Links - An Affiliate Must Have!
Manage Affiliate Links boasts its software redirects dead, expired, or broken links to the url of your choice… and it does!!! This software is amazing and has already saved me so much money. You would be surprised how many times a week I had offers expire and had no idea. I ran a test on a campaign that I knew was expiring early and wanted to see how much I would of lost until I was notified by my affiliate network. (Results below)
Ok, check it out for yourself. I set up a quick demo to show you how it works. I am currently running the software on my site and created a link that is no longer working. I also put a sample link showing how normal link redirecting (cloaking) scripts don’t cut it anymore. I needed something better.
Normal Link Redirect Software:
http://www.unmasteredaffiliate.com/go/view/?Intelliflix
Manage Affiliate Links Redirect Software:
http://www.unmasteredaffiliate.com/view/offer/Intelliflix.html
Original Link: http://www.shareasale.com/…..(affiliate code)
Redirect Link: http://www.intelliflix.com/
As you can see, instead of having it display “The link is not currently active.” error message from sharealsale the visitor is taken to another url that I choose. I have it setup for intelliflix.com. I found this most useful for my diet websites where I have so many diet offers that come and go and all of them are about the same. I have it setup to redirect to another diet offer that is very similar. Converting 15% more!
PHP Firewall Script - Special Offer
If you run a site based on any of the popular open source programs like Wordpress or Drupal, or even if you use a custom made CMS to power your site the chances are it has some vulnerabilities. The proof is in the pudding with many, well documented exploits found in software like Wordpress…and this is one of the most popular open source projects in the world with thousands of developers contributing code. You would think that it would be more secure, but it isn’t.
The Firewall Script is the first and only PHP based firewall script on the market which protects your site from intruders and hackers looking to exploit your site for personal gain or possibly just out of malice. The beauty of the Firewall script is that it is so simple…it requires no complex configuration, just upload it, tweak one file to reflect your domain and you have the peace of mind that your domain is safe from unwanted intrusions.
PHP Firewall Script keeps you safe from hackers
If you are running a site that gets any amount of traffic this is an absolute no brainer, and at $85 it is the cheapest insurance policy you can buy.


